I had a garage sale this Saturday and I found myself thinking about how we price our coaching services.

As I priced each item, I had an intuitive price about what I thought it should go for. I factored in how much I paid for it, the condition, the quality, the current value and the garage sale environment..

What I noticed in my intuitive number was the price it FELT good and resonant to sell it at. So, how does this relate to your coaching services?

Well, as you come up with your number, take into consideration your background, education, experience, audience and MOST importantly how the number makes you FEEL. Do you feel like you are shortchanging yourself or over reaching because someone else is charging that?

It’s not about what you SHOULD charge or what other people are charging. It’s about you being truthful to what feels right to you. Not everyone is going to buy an item or coaching service even if they like it. However, the right people will come along and they will be happy to buy what you are selling and you will be happy to give it to them.