I often hear clients and prospective clients express hesitation or disinterest in doing videos. “I don’t like my voice”, “I don’t like how I look”, ” I don’t know what to say” etc.
Video is just 1 of many ways to put yourself out there and share what you do. The advantage to doing videos is that it’s the next best thing to meeting you in person. People can engage with your content without speaking to you and see if it’s a fit to work together or not. That saves time for both you and them. Also, given that so many people have a fear of doing videos, it’s a pretty quick way to establish credibility and be seen as an expert.
That being said, you don’t have to do videos to get clients. None of my initial clients came from doing video. They came from live events and online groups. You can get yourself out there in person, asking for referrals or use audio or written marketing. So you absolutely can grow and fill your practice without using video marketing.
If you have never done video, giving it a shot is a great way to stretch yourself and find out if it’s a good tool for you. I was so uncomfortable doing my first videos and even more uncomfortable sharing them. But I can say I have gotten better and more comfortable over time.
How do you feel about doing videos?